The Experiment Continues

I did it. And I'm still doing it. I've taken my PWYW social experiment all the way to my biggest-ever show -- the MN Renaissance Festival.

And I wasn't sure what to expect.... Last season when I shared my leaflings there and asked interested customers to simply make a blind transaction (put whatever they wanted into an envelope while I packaged up their leaf), I was amazed at the results. The whole thing was just so interesting -- the good, the bad, the generous, the occasional empty envelope (!), the stories, the interactions -- it was a learning experience for me, and it tapped into what I've wanted to do with my art since Day One: Use it as a way to make a magickal memory through an engaging interaction, one that hopefully allowed me financially to continue to do so again. And again....

At the beginning of this year I asked James if it'd be OK if at every show I did -- big or little -- I asked my customers to pay what they wish for my work. Just for a year. Just to see what would happen. And if I noticed right away that this was a bad idea, I promised to immediately go back to selling my work at price-tag value. He gave me the thumbs-up without hesitation.

Since then, every show has surprised me. I've surprised myself! Talking to strangers has become easier (since I don't feel pressured to groom them for a sale), and my spiel never fails to start a conversation, one that I'm obviously passionate about. As folks listen to the explanation of why it is I'm doing what I'm doing, I watch their expressions change. They come right up to me and pay attention. Some are delighted, some are confused, some are shocked. Some think it's noble of me, some think it's 'ballzy' and immediately make a joke. One woman last weekend said, "You're either clever or very, very stupid." And I understand. Some seem afraid for me, especially when they hear that I'm a full-time artist and that I rent a studio and own a house that isn't completely paid for.

When asked what prompted me to do this, I tell them that right now my faith in humanity needs a shot in the arm, and that usually gets me a nod and a smile (because seriously, whose doesn't, right??). One tipsy gentleman found my words hilarious and assured me that no matter what I do, humanity is going to disappoint me. And to apparently prove his point he reached into his pocket and put something into one of my envelopes, saying, "Tomorrow when you open your envelopes and say to yourself, 'who's the asshole that gave me just a buck??', you'll know that that was ME." And he handed it to me as though it was an insult or a joke or something. Like he was somehow proving to me that everyone's a jerk just waiting to take advantage of naive people like myself. And yet, he'd just given me money without purchasing anything.... He wasn't an asshole at all. He was generous and supportive without asking for anything in return.

See? So interesting....

What that man doesn't know is that his lonely dollar wasn't the smallest or most surprising thing I discovered.* And his dollar donation to my social experiment said way more about himself than it ever said about me or my work or my naivete. I've thought about him often since then. And I hope that someday he quits thinking of himself as an asshole....

Each Fest weekend so far has surprised me by being more profitable than I have any right to expect. I've compared totals to what I would've made had I priced and sold my work as usual, and I've so far been coming out ahead. (Knowing this still gives me a little shiver. Is this just a one-time thing? A novelty? Could this possibly -- *eyes closed, fingers crossed* -- be my business platform going forward?) Even the weekend that I was absent and had someone else behind the counter, someone who isn't Me the Artist, someone who had nothing to lose by exchanging my work for an anonymous envelope -- even that weekend's totals surprised me. Biggest shocker: although I apparently sold all sorts of things for 50 cents, there were no empty envelopes. And although someone took home close to $300 of my work for far less than what it was priced at (no envelope held more than 10% of that total), the end results were still positive.

I've been fascinated. And people have been receptive. And I've been lucky. And people have been GENEROUS.

Two more weekends remain of this Fest season. Weather permitting, they're crazy busy weekends, ones that usually bring in the bulk of my seasonal income. And I'm going to continue with this experiment all the way to the end. If the remaining weekends follow suit, this will be one of my most successful seasons. And it has been less about selling my work than it has been about meeting new and interesting people and getting to better know my customers.

I am having the time of my life.

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*(To YOU: please know how brave you were to write that letter telling me how much my work means to you and how apologetic you are for not having anywhere near the kind of money you thought it was worth. You thought I was brave, but you are the brave one! I love that my drawing went home with you, my dear. Enjoy it! And expect a big hug when we meet again.)

Addendum to an Earlier Post

My previous post on this subject may have given the wrong impression.... And I should remind myself (yet again) that it's neither fair nor a good idea to think aloud at the keyboard when I'm stressed and then press 'publish.' Not a good idea....

So what am I doing now? Adding to the whole thing. Writing more. Digging a deeper hole, maybe. But I hope not.

I've never wanted Fest to be about making money. That sounds silly, I know, since I'm a crafter there.... But since the very beginning I've not given a whole lotta thought to what I want from the place and what I can bring to the table.... Pretty stupid, I know. But I don't claim to be a businessartist.

No other Ren Faire makes me feel like this. I've visited bunches and I can take them or leave them. To me, the MN Renaissance Festival is a feeling, not a business. (Correction: It is a business, I know it is, I'm not 100% silly. I get that it's a business like Disney is a business. But I swear when I'm in the Magic Kingdom that shit is REAL.)

I've written before about what it was like for me to visit Fest the first time. I went there on the worst possible day, I swear. There was rain and mud and cold. But it was a perfect storm for me. Add the fallish weather, the low-hanging clouds. Cue the lute music. Curtain opens and there's Bruce Loeschen's amazing black-and-white half-timbered shop looking like something out of an old English high street. Candles glowing in its diamond-paned windows.... BOOM. I was home.

(Below is Bruce's own art of his remarkable shop as it looked back in the day. See what I mean??)

Art copyright Bruce Loeschen.

On a side note, you'll notice that I've still not managed to share much of my amazing trip to England because it defies description. Setting foot there was like revisiting a past life or something, a spiritual experience. It spoke to my soul.... Fest did as well. Just like in England, there were spirits there. Shadows. Threads of something ancient and timeless.... I can look at other Faires and see that they were once someone's idea, then someone's money, then someone's business on someone's land. They're an attraction like any other themed attraction. But not my Fest. Mine is a portal.

Since that first visit as a patron back in the 70s, my goal was to be a part of that magickal place, a part of that Tribe. But I didn't know how to make that happen, exactly, as I could offer it nothing. My abilities as an artist was all I thought I could bring to the table. So that's the direction I took.

Would that I had done my homework FIRST before leaping in with both feet. Instead of being a crafter I could have signed on to work for a crafter, and for the price of gas, a costume, a day pass, and a commitment I could have tested the waters. I'm sure a season of that nonsense would have knocked all the magick right out of me. As it was, my first year there as a bonafide crafter couldn't have been worse -- weatherwise, saleswise, stresswise, fill-in-the-blank-wise -- but that's another blog post. Even so, all that awfulness only anchored the magick in me more.

That's unfortunate, really. Because selling flat art there is HARD.

I'm convinced there's no dang way a flat artist at Fest can make a profit. Ever. I'm convinced! Not unless they're an incredibly savvy businessartist. Or not unless they're already popular there with a host of rabid groupie fans. (And in my head now I'm seeing Twig the Fairy repeatedly putting her kissprints on little canvases and making million$....)

Here's my hero hard at work. Photo is courtesy of his website -- loeschenart.com. GO THERE.

Recently I got an email from my Fest hero, the aforementioned Bruce Loeschen, the incredible pen-and-ink artist whose work inspired me to send a slide or two to the Fest jury waaaaaaaay back in the day. He's been retired from the Fest scene for years now. And when he mentioned the place in his email to me, he went on to describe working there as one of the hardest things he's ever done. Fest, for him, was similarly frustrating, saleswise, as it continues to be for me. I can remember our after-hours conversations about it, too, over wine and candlelight. At the time I couldn't imagine anyone visiting his shop and not falling under the spell of his work, buying it ALL, and making him rich.

I'll say again that after 30 years I'm no more popular there than I was as a clueless newbie setting up shop for the first time. Am I part of the Tribe? Via seasonal contract only, perhaps. I've made a handful of friends there that are family to me now -- castmembers, customers, fellow crafters, all of them have my heart, and I wouldn't give up our friendships for anything. Not all are local, and the Fest season is the only time I get to reconnect with them. They appreciate both me and the art I create. And I continue to slog away every season trying new things and hoping to sell enough to pay my bills.

That being said, I'm learning that reconnecting with them is my focus. It's what keeps me at Fest, trying to make sense of this art-selling thing. And I hate that there are Big Annual Fee$ associated with being able to do that, simply because I made the choice 30 years ago to be a crafter there.

Hmmmm. If it wasn't so greedy-sounding, I'd almost consider bumping up the price of hugs from 'free' to a quarter.

And maybe then I'd have a season where my Taxperson doesn't make fun of me....
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